|
"He did what a CEO should: Hired and inspired great people; managed for the long term, not the quarter or the short-term stock price; made big bets and took big risks. He insisted on the highest product quality and on building things to delight and empower actual users, not intermediaries like corporate IT directors or wireless carriers. And he could sell. Man, he could sell."
“他做了一个 CEO 应该做的事：录用并激励优秀人才；着眼于长远而非某个季度的短期股指；敢赌敢输。他坚持产品的高品质，坚持做产品是为了最终用户而非像公司后勤部门经理或电信运营商这样的中间人。而且他是个天才推销员，名副其实的天才推销员。” “But I can honestly say that, in my many conversations with him, the dominant tone he struck was optimism and certainty, both for Apple and for the digital revolution as a whole. Even when he was telling me about his struggles to get the music industry to let him sell digital songs, or griping about competitors, at least in my presence, his tone was always marked by patience and a long-term view. This may have been for my benefit, knowing that I was a journalist, but it was striking nonetheless.” “但我能诚实地说，在和我的诸多对话中，大部分时候他谈话的基调是对苹果以及整个数字化革命的乐观与深信不疑。甚至当他跟我提起为了让音乐产业同意销售数字音乐时的困难重重，或抱怨竞争对手时也不例外。至少有我在场时，他讲话的中心总是耐心而往长远看。也许这是因为我是一名记者的缘故，但它仍给予我不小的震动。” "At times in our conversations, when I would criticize the decisions of record labels or phone carriers, he’d surprise me by forcefully disagreeing, explaining how the world looked from their point of view, how hard their jobs were in a time of digital disruption, and how they would come around" “在我们的对话中有时我会抨击唱片公司或电信商的一些决策，而他会出人意料地坚决反对。他会站在对方的角度来看问题，从而理解数字化对传统行业带来的冲击。” "This quality was on display when Apple opened its first retail store. It happened to be in the Washington, D.C., suburbs, near my home. He conducted a press tour for journalists, as proud of the store as a father is of his first child. I commented that, surely, there’d only be a few stores, and asked what Apple knew about retailing. He looked at me like I was crazy, said there’d be many, many stores, and that the company had spent a year tweaking the layout of the stores, using a mockup at a secret location. I teased him by asking if he, personally, despite his hard duties as CEO, had approved tiny details like the translucency of the glass and the color of the wood. He said he had, of course." “这种乐观精神在苹果第一家实体零售店开张时得到了体现。店址选在首都华盛顿市郊，恰在我家附近。他像新生儿的父亲一般领着媒体记者参观了店内。我当时议论说苹果应该不会开太多商店，并问起苹果对零售业知道多少。 他用一种不可思议的眼神盯着我，然后说会有很多很多商店，公司花了一整年时间研究店内布置，而且在一个秘密地点预先做了演习。我故意刁难他问道，即使公务缠身他可有单独考虑并批准像玻璃透明度或木料颜色这样的小细节。 他肯定地说，那是自然。” Source: allthingsd.com/20121005/the-steve-jobs-i-knew/ Translated by Lawrence Li Comments are closed.
|