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Dot 031: John Doerr's Principles on Investment

9/27/2018

 
Picture

  • ​Broadly speaking (道):
    • 就是要看创业者做这件事情能对世界产生多大的影响

  • Specifically speaking (术):
    • 要找有企业家潜力的创始人,企业家和创业者是两回事。
    •  称得上是企业家的人要具备下面四个基本能力:
      1. 设计、实现和运营一种生意的能力,这其实是大部分创业者本身在做的事情。
      2. 能够在上述过程中组织和管理生产,控制风险,并且盈利。这一点今天大部分创业者是没有的。烧钱不等于创业。
      3. 看到别人看不到的机会、欠缺(困难)和风险;并且,不但要看到机会,还要看到潜在的风险。很多时候创业者做得事情差不多,但A找到了一个特殊的机会,B却没有,并且A的运气好B的运气不好,而是A具备B没有的能力。
      4. 判断力,当需要一些资源的时候,知道从哪里找,是该合作,还是还该收购,或者是自己开发。

  • According to Doerr, a formula to find founders with becoming future entrepreneurs' potentials:​
    • founder of today  = entrepreneur of tomorrow

  • 什么样的人明显不可能成为企业家呢?给失败找一下理由的创业者:
    1. 资金链断了;
    2. 缺乏赢利点,比如市场都是免费的东西;
    3. 我们遇到经济危机;
    4. 市场还没有准备好;
这些困难Google和Amazon都在成长时遇到了,但是都克服了。一个只知道找客观原因,不审视自己的人,不是合格的企业家。



Source:
​Wu Jun 










​

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